From Struggling to get Clicks, to a Top-20 Percent Newsletter: How Off Label Built a High-Performing Media Asset in Frontier Finance
52-67%
Open Rate
1500+
Active Subscribers
Top 20%
Beehiv Performance
They Had Ambition.
They Didn’t Have Clarity, Direction, or Capacity.
Advance Genie came to us with a strong instinct and a promising niche, but no real foundation to build on. They had:
• a small list with open rates hovering around 30 percent
• a few early editions without a clear editorial direction
• no defined voice or positioning
• no growth engine, segmentation strategy, or monetization pathway
• a premium product but didn’t have the capacity to run one
The idea was valuable but the execution was fragile.
Advance Genie wasn’t failing.
It simply didn’t have the structure it needed to succeed.
A Complete Rebuild
We approached their transformation across three core pillars:
Editorial
Transformation
• Defined a sharper voice
• Shifted to insight-driven content
• Delivered consistent, research-heavy issues
Growth Engine
& Infrastructure
• Cleaned and stabilised the list
• Improved deliverability
• Built workflows and analytics
Fully Managed
Operation
• We handled strategy
• We handled writing
• We handled operations end-to-end
Advance Genie’s performance shifted dramatically once the strategy, voice, and system were rebuilt.
What changed:
• Open rates jumped from ~30 percent to 52–67 percent
• The newsletter entered the top 20 percent of all Beehiiv newsletters
• The audience grew to 1,500+ targeted, high-value operators
• The brand gained a clear monetisation runway via sponsorships
“Off Label took a vague idea and turned it into a real media asset. The editorial quality is exceptional, the research is deep, and they handle everything. I don’t have to think about strategy or content — I just get to watch growth happen. They helped me see the enterprise value in owning my own distribution, and I trust them to build something bigger than I could’ve envisioned myself.”
— Founder, Advance Genie
If your communication, systems, or deal flow feel stuck, we can fix that.
Off Label helps lenders and operators create clarity, improve submissions, and build systems that generate predictable, long-term results.
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